Brain Dead Drop #001

The keen observer will have already noted that Brain Dead’s inaugural drop has hit select accounts, after much titillating Instagram teasing of graphic inspiration. Laced with wry humour, a punky attitude and and anarchistic execution, Drop 1 aligns nicely with everything the brand’s delivered thus far. Check out


Creative Direction: Peach Fuzz

Photography: DK Woon

Models: Calvin How, Joe Morris, Jack Smylie, Davey Mashman, Tim Scott, Joe Prince