nanamica : A Conversation with Eiichiro Homma

After 18 years designing technical outdoor gear, Eiichiro Homma founded nanamica in 2003 and has since grown the brand to a position at the forefront of the menswear landscape in Japan (and beyond). Blending traditional silhouettes with utilitarian construction and technical fabrics he’s been nailing the chill outdoors look for years. Not to mention his part in THE NORTH FACE Purple Label – the perfect counterpart to nanamica and a line that is frustratingly difficult to get our hands on here in the UK. Haven caught up with Eiichiro┬árecently at his store, showroom, and office in Daikanyama to discuss both brands.