Dickies Life AW16 Lookbook

The European imprint of Dickies, known as Dickies Life commissioned us for their AW16 lookbook/campaign.

This encompassed everything from creative direction, production, media relations, right the way down to sourcing the perfect set of shoelaces.

The resulting imagery was shot over 2 days in sunny Coventry. A city formerly known for its car manufacturing.

Coventry's post-industrial landscape was perfect for capturing the hard-wearing and hard-living style that Dickies alway aspire to.

The response to the lookbook took us aback with great coverage on the likes of Hypebeast and many others (just Google: 'Dickies Life', 'AW16', 'lookbook'...).

More importantly though, the lookbook sets a blueprint for Dickies Life imagery whilst the company is still in its infancy.

Dickies x Yardsale

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