Dickies x Slam City Collaboration

Slam City Skates is an institution of London skateboarding.

The name is recognised and respected the world over.

We hooked Dickies up with Slam to organise a collaboration that celebrated both companies long time involvement with the skate community.

Not content with just putting the two companies in the same room, we helped to devise a product strategy for the collaboration.

Playing off the popularity of the carabiner with contemporary skate rats, we decided it'd be a great idea to introduce trousers that came with a Slam x Dickies branded carabiner.

Rounding the collaboration off, we art-directed the imagery for the collaboration.

The resulting press buzz hit all the right spots. From core skate titles like Grey to the usual hype blogs (you know which ones I'm talking about).

Stan Ray Lookbook

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