PRMVTO Spring/Summer 2014 ‘Time Wave Zero’ Collection

Getting stuck in Time Wave Zero must be like the most pleasant trip ever. It’s all sleepy meditation, levitation, digital exploration and plant life. The brand that brings it to us is LA-based imprint PRMVTO, and really, it’s the name of their Spring/Summer 2014 collection. Blending all of the above with casual, current, street wear staples like long sleeved tees, 5-panel caps, beanies and logos a go-go, there’s an optimism to the collection which embraces the digital world (the whole post-net art thing actually works here), while maintaining harmony with the real one. Plus a collaboration with UTOEPIA socks. Nice.