S.O.O.N (Something Out Of Nothing) introduces it’s inaugural Spring/Summer 14 collection with a series of photos taken with a handful of disposable cameras on a recent trip to New York.
Founder and designer Jonny Grant had this to say about the brands origin …
“The name of the brand is the embodiment of my own experience and attitude towards building a career within the cre- ative industries; starting from nothing and grafting your way up to something using the resources you have. S.O.O.N was conceived to represent an accessible ideology that it’s audience can relate to. We’re responsive to youth culture and here to inspire and support a hustle-and-grind generation.”
